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	<title>Simpuhl</title>
	<link>http://www.simpuhl.com</link>
	<description></description>
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	<item>
		<title>Jeep Ad</title>
		<description>
 </description>
		<link>http://www.simpuhl.com/2010/08/10/jeep-ad-2/</link>
			</item>
	<item>
		<title>Tamiya Business Card</title>
		<description>

Tamiya created this unique business card to promote their business outside of Japan.  You can take the parts out from the card and build several different models. </description>
		<link>http://www.simpuhl.com/2010/07/16/tamiya-business-card/</link>
			</item>
	<item>
		<title>Augmented Reality: The Nightmare Scenario</title>
		<description>Augmented (hyper)Reality: Domestic Robocop from Keiichi Matsuda on Vimeo.

We've been just as crazy about covering the rise of augmented reality as anyone else--but we haven't yet seen too many examples of just how terrifying a world filled with AR could become.

Architecture student Keiichi Matsuda took it upon himself to imagine ...</description>
		<link>http://www.simpuhl.com/2010/07/16/augmented-reality-the-nightmare-scenario/</link>
			</item>
	<item>
		<title>Sony&#8217;s rolling OLED display</title>
		<description>

sony corporation has revealed their latest development, a super-flexible 80 μm-thick
4.1-inches 121 ppi organic thin film transistor (OTFT)*1-driven full  color OLED display
which can be wrapped around a thin cylinder.

the display was achieved due to sony's research of integration technologies of OTFTs
and OLEDs on a ultra-thin 20 μm thick flexible ...</description>
		<link>http://www.simpuhl.com/2010/07/14/sonys-rolling-oled-display/</link>
			</item>
	<item>
		<title>Stampy Digital Camera by Jinhee Kim</title>
		<description>



 
Frequent viewers of I New Idea must have noticed that we’re quite concerned about the new designs of cameras, and we’ve published many interesting and innovative cameras during the past. But few of them would beat the Stampy Digital Camera designed by Jinhee Kim. It works in a way ...</description>
		<link>http://www.simpuhl.com/2010/07/05/stampy-digital-camera-by-jinhee-kim/</link>
			</item>
	<item>
		<title>Stack By Mopierra</title>
		<description>



‘Stack’ is a table lamp designed to create an illusion that resembles a  pile of rock-solid stone slabs stacking on top of one  another while  retaining an aesthetically pleasing form and posture that is simple yet  functional. Once lit, the arrays of light will slip through ...</description>
		<link>http://www.simpuhl.com/2010/07/05/stack-by-mopierra/</link>
			</item>
	<item>
		<title>Mirikeshi</title>
		<description>

Mirikeshi is an eraser that 5 edge in various sizes.  The number indicates the thickness in millimeters. </description>
		<link>http://www.simpuhl.com/2010/06/06/mirikeshi/</link>
			</item>
	<item>
		<title>Envisioning Your Future in 2020</title>
		<description>

 </description>
		<link>http://www.simpuhl.com/2010/06/05/envisioning-your-future-in-2020/</link>
			</item>
	<item>
		<title>Which hairstyle fits you?</title>
		<description> </description>
		<link>http://www.simpuhl.com/2010/06/05/which-hairstyle-fits-you/</link>
			</item>
	<item>
		<title>Gary Rizzolo, 22-Pistepirkko Vinyl Album Cover</title>
		<description> </description>
		<link>http://www.simpuhl.com/2010/06/05/gary-rizzolo-22-pistepirkko-vinyl-album-cover/</link>
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